( What we did )
- Launch film
- 3D product visualization
- Motion system
- Social content
The challenge
Lyra entered a category dominated by giants with an engineering story about noise cancellation. The product was the size of a coin and its biggest benefit, quiet, was invisible.
Our approach
We made the invisible tangible. Every frame of the film was built in 3D, so sound could appear as a soft material that bends around the product and settles into stillness. The same scene became a motion toolkit for retail screens, social and packaging.
The outcome
The film passed two million views in its first week, and the launch batch sold out two days after release.
