Independent creative studio
Lisbon · Since 2014
Brand identities, digital experiences and motion for teams who want their work to be felt, not just seen.
Overtone is a creative studio for brands with something to say. We find the idea that makes people lean in, then give it a shape, a voice and a motion that resonates long after the first impression.
( What we do )
Most of our projects blend all four. One senior team and one point of contact, with no hand-offs between agencies.
( Selected work 2023 to 2026 )
Five recent projects across identity, digital, motion and campaigns. Keep scrolling to move through them, or open any one for the full story.
A rebrand for a third-wave roaster that outgrew its garage and needed a shelf presence as bold as its beans.
An identity and digital layer for a contemporary art space where light is both the medium and the message.
A launch film and motion system for Lyra's first wireless earbuds, built to make silence feel like a feature.
A campaign for a running brand that celebrates the miles nobody sees: early, cold and entirely self-chosen.
A quiet, confident identity and website for an architecture practice whose buildings already do the talking.
( How we work )
A clear process with room for surprise. You always know what is happening this week and what comes next.
We start with your people, your customers and your numbers. Workshops, interviews and audits until we can explain your business back to you better than your pitch deck does.
We turn what we heard into one clear idea and a strategy to carry it: who you are for, what you stand for and how it should feel.
Designers, developers and animators work side by side and ship in short loops, so you see real work every week instead of one big reveal at the end.
Launch is where the real work begins. We stay on to measure, refine and keep the brand sounding like itself as it grows.
( Trusted by )
( Kind words )
“Overtone found the thing we had been circling for years and said it in four words. Our wholesale partners noticed before our customers did.”
( Start a project )
Tell us where you are and where you want to be. We reply to every inquiry within two working days, usually with a few questions and a time to talk.
