( What we did )
- Identity refresh
- Website
- Photography direction
The challenge
Moreira's portfolio is full of uncompromising concrete homes in extreme landscapes, but the old website buried them in slideshows and jargon. Prospective clients struggled to grasp the practice's philosophy before the first meeting.
Our approach
We stripped everything back to material and light: generous full-bleed photography, a typographic system drawn from the practice's own technical drawings, and project pages structured like a site visit, from approach to threshold to interior to view.
The outcome
Qualified project inquiries doubled within six months, and the practice now opens every client presentation with the website.
